WBA Member Spotlight

Get to know Rachel Searl


Q.  How long have you been in the baking industry?
A.  10 years

Q.  What’s your first memory of baking?
A.  Baking apple pies with my grandma!

Q.  What is your favorite thing to bake?
A.  Cinnamon rolls! It’s where my professional Baking journey began. I started working at Cinnabon when I was 15 and I’ve spent my time perfecting them since then!

Q.  What’s the best/worst thing to happen since you began working in the industry?
A.  Working in the baking industry has completely changed me as a person and helped me grow in so many ways and taught me so much about myself in good and bad ways, but most importantly it’s taught me what’s important to me as a person and that has to come before my career!

Q.  What sorts of trends do you see?
A.  
I think the biggest trend is healthier alternatives / allergy friendly baked goods and desserts!

Q.  What do you find most challenging about baking?
A.  Missing my family on the long days.

Q.  What might (someone) be surprised to know about you?
A.  I’ve lost over 100 pounds!

Q.  What do you like to do when you aren’t baking?
A.  Eat Oreos, write, read, spend time with my family, and watch movies!

Q.  How did you first get involved with the WBA?

A.  I was first involved with the WBA when I was a student in the Baking & pastry arts program at MATC!

Q.  What would you tell someone who is thinking about joining WBA?
A.  It’s an incredible resource 
and wonderful opportunity to connect with people in the industry you wouldn’t normally have the chance to meet or learn from.

Q.  What do you think will change about WBA over the next five years?
A.  There is so much talent and so many incredibly motivated people in the WBA. I would like to think five years from now everything will change about the WBA in the best way possible!

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