FreshEx takes place March 21, 2023 at the Wisconsin Center

The Wisconsin Bakers Association will be hosting several bakery and dessert competitions at FreshEx on Tuesday, March 21, 2023. 

College Students and Industry Professionals are invited to compete in our Baking & Cake Decorating Competitions at FreshEx!

All competitors must either represent a licensed food service facility (bakeries, cafes, grocery-stores, restaurants) or be a college student currently enrolled in a Baking & Pastry Arts or Culinary program (certificate or degree).

Each participant will receive a complimentary registration to attend the event!

For rules and information, please click on the name of the contest below.

        Sign up here to compete in this year's Baking & Cake Decorating Competitions at FreshEx!

        Registration & Entry Fees:

        The early registration deadline for the Baking Competition at FreshEx is EXTENDED to Wednesday, March 1, 2023. The standard registration deadline is Tuesday, March 7, 2023. All entries must be registered in advance. Late entries may be allowed if space permits but will be charged a $50 late fee per entry.

        Early registration allows WBA, WGA, and WRA Members to take advantage of the lowest entry fees - starting at $30!

        • Early – WBA, WGA, and WRA Members – $30

        • Early – Non-Member – $45

        • Standard – WBA, WGA, and WRA Members  – $45

        • Standard – Non-Member – $60

        Skill Levels:

        • Baking & Pastry Arts or Culinary (College Student)

        • Industry Novice (Up to 2 years experience)

        • Industry Professional (2+ years experience)

        Judging & Awards:

        • Judging will be held at FreshEx on Tuesday, March 21st by a team of qualified judges selected by the Wisconsin Bakers Association.

        • The judges will complete a comment sheet for each entry; copies of those sheets will be sent to each entrant within 10 days following the completion of FreshEx via your pre-registered email address.

        • Entries in each skills division are judged separately.

        • All judges’ decisions are final.

        • Winners will be announced on Tuesday, March 21st.

        • All entries will be judged professionally.

        • Awards will be given on a points-based system.

        • The highest scoring entry in the competition will receive a Best of Show Trophy.

        • Additional awards may include Honorable Mention, Bronze, Silver, & Gold Medals, People’s Choice, and Judge’s Choice.

        Be sure to register today to attend FreshEx! There will be so much going on at this new show that unites restaurants, grocery stores and bakeries together for one solid day of tasting, touching and testing out all the cool stuff in the world of food! For more information about FreshEx, visit

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