Extraordinary Wedding Dessert Challenge

Rules & Information

Towers of delicious pastries, donuts, and cupcakes? Yes, please! This competition is NOT about extravagant 5-tiered cakes but about the hippest trends in wedding desserts with the utmost attention to detail! Today’s wedding couples are including all kinds of alternative wedding desserts on their big day. Let’s see what you can come up with in the Extraordinary Wedding Cake Challenge!

College Students and Industry Professionals are invited to compete in our ALL-NEW Baking & Cake Decorating Competitions at FreshEx!

All competitors must either represent a licensed food service facility (bakeries, cafes, grocery-stores, restaurants) or be a college student currently enrolled in a Baking & Pastry Arts or Culinary program (certificate or degree).

Each participant will receive a complimentary registration to attend the event!

Registration & Entry Fees:

The early registration deadline for all of the bakery competitions has been extended to Tuesday, March 22, 2022. 

The standard registration deadline is Friday, April 1, 2022. All entries must be registered in advance. Late entries may be allowed if space permits but will be charged a $50 late fee per entry. 

Early registration allows WBA, WGA, and WRA Members to take advantage of the lowest entry fees - starting at $30!

  • Early – WBA, WGA, and WRA Members – $30
  • Early – Non-Member – $45
  • Standard – WBA, WGA, and WRA Members – $45
  • Standard – Non-Member – $60

To register, please click here.

Skill Level:

  • Baking & Pastry Arts or Culinary (College Student)
  • Industry Novice (Up to 2 years experience)
  • Industry Professional (2+ years experience)


  • The Extraordinary Wedding Cake Challenge emphasizes wedding desserts other than a traditional wedding cake.
  • Entries are judged on appearance only. Points will be given for neatness, originality, creativity, colors, and degree of difficulty. 
  • Click here to view a blank score sheet for this competition.
  • All desserts must be 100% edible.
  • Only edible decorations and embellishments are allowed. Use of inedible decorations may result in a penalty score or disqualification.
  • All flowers, if any, must be handmade by the competitor.
  • Display towers and platters are allowed.
  • Finished entry should fit on a table 24” wide x 24” long. Height should not exceed 48” tall.
  • Entries must be exclusive work of the entrant and may not have been entered in any previous WBA competitions.
  • Only individual entries are allowed. Team entries are not allowed.
  • Entries must not infringe the copyright, trademark, privacy, publicity or other intellectual property rights of any person or entity. Entries that violate this requirement will be disqualified from the competition.
  • All work must be done offsite. No decorating tools, equipment, cake, icing, base, stand, or materials will be provided by the competition, aside from table space for display.
  • Desserts must be already baked and decorated.
  • Minimal adjustments, repair, and additions of embellishments will be permitted within the allotted set-up window.ยท
  • Please allow sufficient time to set-up your entry within the allotted window.
  • Judging will be held at the Alliant Energy Center at FreshEx on Tuesday, April 12th.
  • Business cards or logos may be placed on display following completion of judging.
  • Entries may be set up on Tuesday, April 12th between 7:30 AM and 9:00 AM. Any entries delivered after 9:00 AM will not be judged, but placed for display purposes only.
  • All entries must be completed with final set up by 9:00 AM.
  • Please include a short anonymous description of each entry. The purpose of this description is to better inform the judges of the entrant’s vision, process, materials and technique that may not be obvious from viewing the finished product. This is also where any specific theme or backstory of an entry can be briefly explained. Summary is to be submitted on one standard, single sided, typed, 8.5"x11" page. Font should be no smaller than 9pt or larger than 12pt. A physical, printed copy of the Entry Description is to be submitted at time of entry set-up. This document will be available for review during the judging process. Please do not include any competitor or organization name(s) anywhere in the summary. Any photos showing competitor faces will be discarded.
  • All work will be done in a professional manner.
  • Entries may not be removed until 4:30 PM on Tuesday, April 12. Anything left after 7 PM will be disposed of. We are not responsible to return items to competitors! No exceptions.
  • The organizers have the right to use photographs taken of competitor’s displays.
  • A license and/or student ID number is required.

Judging & Awards:

  • Judging for the Extraordinary Wedding Cake Challenge will be held at FreshEx on Tuesday, April 12th by a team of qualified judges selected by the Wisconsin Bakers Association.
  • The judges will complete a comment sheet for each entry; copies of those sheets will be sent to each entrant within 10 days following the completion of FreshEx via your pre-registered email address.
  • Entries in each skills division are judged separately.
  • All judges’ decisions are final.
  • Winners will be announced on Tuesday, April 12th.
  • All entries will be judged professionally.
  • Awards will be given on a points-based system.
  • The highest scoring entry in the competition will receive a Best of Show Trophy.
  • Additional awards may include Honorable Mention, Bronze, Silver, & Gold Medals.


The Extraordinary Wedding Cake Challenge is presented by the Wisconsin Bakers Association (WBA) in partnership with the Wisconsin Grocers Association (WGA) and the Wisconsin Restaurant Association (WRA) at FreshEx. By entering the competition, the contestant fully releases all rights to photos, publication and other sources of media for all work produced exclusively for, during and in the complete time frame of the event. Contestant is subject to all registration fees, applicable taxes, and all other related expenses on behalf of him/her entering the above competition. Contestant agrees to abide by all rules set forth by the WBA for this competition. Contestant agrees to indemnify and hold harmless the WBA and all sponsors from and against all claims, demands, costs, loss, damage, expense, attorney’s fees and liabilities growing out of, or arising from, caused or occasioned by his/her activities in the competition. Competition entry fees are non-refundable. All judges’ decisions are final.

Do you have any questions about the Extraordinary Wedding Cake Challenge?

Contact us by email at info@wibakers.com or call (414) 258-5552 for more information!

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