FreshEx 2022 • Where Food Comes Together
Three State Associations Partnering to Highlight & Promote Fresh
Three top state associations in Wisconsin representing restaurants, grocers and bakers are launching a unique, exciting, one-of-a-kind trade show in Wisconsin starting in 2022. One day. One location. One complete event.
It’s called FreshEx, a live event that will be held at the Alliant Energy Center in Madison
FreshEx 2022 • Save the Date April 12, 2022 • Alliant Energy Center • Madison, WI
FreshEx recognizes the changes in the retail food, manufacturing & production, and foodservice. The channels are blending and consumers have more and more options.
The pandemic, changing demographics and consumer demand make it necessary for restaurants, grocery stores, bakeries, convenience stores, deli’s, hotels, supper clubs, catering and bars and grills to re-think their approach to what and how they offer products to their customers.
Working together offers buyers and suppliers a more comprehensive business-to-business event. With a blurring of the lines from retail to foodservice, this is a great opportunity to learn from one another. And it brings together the strengths of all three organizations to highlight consumer trends, sustainability, workplace efficiencies, and customer engagement.
We respect the busy life everyone has and believe this new event will deliver an easy and efficient way to test out products, connect with current and new business partners, hear best practices from peers and get inspired by what’s ahead.
If you sell to restaurants, grocers, convenience stores,
Examples of ideal products include: Fresh products, Hot case, Produce, Fresh prepared meals, Ready to Eat, Deli, Baked Goods, Beer, Wine & Spirits, Plant-based and Vegetarian products, Beverages & Water, Meat & Seafood, Dairy, Coffee, Home Delivery, POS, Frozen, Snacks, Beverage, Bakery, Equipment and more.
We’re beyond thrilled to be working together and bringing this event to the retail food, bakery and restaurant community!
Kristine Hillmer Brandon Scholz Jessica Hoover