For the Love of Focaccia Competition
Rules & Information

Face-off in the WBA’s first Focaccia competition in For the Love of Focaccia! This rich and flavorful Italian flatbread decorated with fresh vegetables and herbs is a beautiful edible art. Focaccia produced using an artisanal, hand-made method may be entered in this new competition!

College Students and Industry Professionals are invited to compete in our Baking & Cake Decorating Competitions at FreshEx!

All competitors must either represent a licensed food service facility (bakeries, cafes, grocery-stores, restaurants) or be a college student currently enrolled in a Baking & Pastry Arts or Culinary program (certificate or degree). 

Each participant will receive a complimentary registration to attend the event!

Registration & Entry Fees:

The early registration deadline for all of the bakery competitions is Tuesday, February 21, 2023. The standard registration deadline is Tuesday, March 7, 2023. All entries must be registered in advance. Late entries may be allowed if space permits but will be charged a $50 late fee per entry.

Early registration allows WBA,WGA, and WRA Members to take advantage of the lowest entry fees - starting at $30!

  • Early – WBA, WGA, and WRA Members – $30

  • Early – Non-Member – $45

  • Standard – WBA, WGA, and WRA Members  – $45

  • Standard – Non-Member – $60

To register, please click here.

Skill Level:

  • Baking & Pastry Arts or Culinary (College Student)

  • Industry Novice (Up to 2 years experience)

  • Industry Professional (2+ years experience)


  • In this competition, professional judges will determine the best focaccia bread.

  • No frozen dough entries allowed.

  • All ingredients and decorations used must be edible. Use of inedible decorations will result in disqualification.

  • Entrants must provide two identical entries - one for judging and one for display. 

  • Judging will be based on taste as well as presentation. Click here to view a blank score sheet for this competition.

  • Competitors are responsible for bringing a plate, platter, or board to display focaccia during the competition. The piece used to display the focaccia will not be factored into the judging.

  • Entries must be exclusive work of the entrant and may not have been entered in any previous WBA competitions.

  • Only individual entries are allowed. Team entries are not allowed.

  • Entries must not infringe the copyright, trademark, privacy, publicity or other intellectual property rights of any person or entity. Entries that violate this requirement will be disqualified from the competition.

  • All work must be done offsite. No decorating tools, equipment, cake, icing, base, stand, or materials will be provided by the competition, aside from table space for display. 

  • Focaccia must be already baked, assembled, decorated, and ready for viewing when participants arrive. Minimal adjustments, repair, and additions of embellishments will be permitted within the allotted set-up window.ยท 

  • Judging will be held at the Wisconsin Center at FreshEx on Tuesday, March 21st.

  • Business cards or logos may be placed on display following completion of judging.

  • Entries may be set up on Tuesday, March 21st between 7:30 AM and 9:00 AM. Any entries delivered after 9:00 AM will not be judged, but placed for display purposes only.

  • All entries must be completed with final set up by 9:00 AM.

  • A short anonymous description of each entry is encouraged but not required. The purpose of this description is to better inform the judges of the entrant’s vision, process, materials and technique that may not be obvious from viewing the finished product. This is also where any specific theme or backstory of an entry can be briefly explained. If including a description, please bring along a typed/printed copy to display next to your entry (250 words or less) or email your description 72 hours in advance of the competition to This document will be available for review during the judging process. Please do not include any competitor or organization name(s) anywhere in the summary. Any photos showing competitor faces will be discarded. 

  • All work will be done in a professional manner.

  • Entries may not be removed until 4:30 PM on Tuesday, March 21st. Anything left after 7 PM will be disposed of. We are not responsible for returning items to competitors! No exceptions.

  • The organizers have the right to use photographs taken of competitor’s displays. 

  • A license and/or student ID number is required.

Judging & Awards:

  • Judging for the For the Love of Focaccia Competition will be held at FreshEx on Tuesday, March 21st by a team of qualified judges selected by the Wisconsin Bakers Association.

  • The judges will complete a comment sheet for each entry; copies of those sheets will be sent to each entrant within 10 days following the completion of FreshEx via your pre-registered email address.

  • Entries in each skills division are judged separately.

  • All judges’ decisions are final.

  • Winners will be announced on Tuesday, March 21st.

  • All entries will be judged professionally.

  • Awards will be given on a points-based system.

  • The highest scoring entry in the competition will receive a Best of Show Trophy.

  • Additional awards may include Honorable Mention, Bronze, Silver, & Gold Medals, and Judge’s Choice.


The For the Love of Focaccia Competition is presented by the Wisconsin Bakers Association (WBA) in partnership with the Wisconsin Grocers Association (WGA) and the Wisconsin Restaurant Association (WRA) at FreshEx. By entering the competition, the contestant fully releases all rights to photos, publication and other sources of media for all work produced exclusively for, during and in the complete time frame of the event. Contestant is subject to all registration fees, applicable taxes, and all other related expenses on behalf of him/her entering the above competition. Contestant agrees to abide by all rules set forth by the WBA for this competition. Contestant agrees to indemnify and hold harmless the WBA and all sponsors from and against all claims, demands, costs, loss, damage, expense, attorney’s fees and liabilities growing out of, or arising from, caused or occasioned by his/her activities in the competition. Competition entry fees are non-refundable. All judges’ decisions are final.

Do you have any questions about the For the Love of Focaccia Competition?
Contact us by email at or call (414) 258-5552 for more information!

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